GTIN Reuse Policy Update

Overview

• Introduction
  
• Guiding principles
  
• New product versus product change
  
• Minimum requirements

GTIN Management Rules

1. New product introduction
2. Declared formulation or functionality
3. Declared net content
4. Dimensional or gross weight change
5. Add or remove certification mark
6. Primary brand
7. Time critical or promotional product
8. Pack/case quantity
9. Pre-defined assortment
10. Price on pack

• If a GTIN has been assigned to an item that was not produced, it may be deleted without being marked discontinued. For this exception, the GTIN may be reused with 12 months from the time of deletion.

• Items (trade) which have been withdrawn from the market and reintroduced, may use the original GTIN IF the items have not been modified. Any change (size, quantity, packaging) of the item would require a new GTIN assignment.