Trusted Identifiers & Product Data
Retailers and connected consumers demand accurate data. They want to trust that the information attributed to a product is from the brand company. One of the leading causes of product returns and cart abandonment is inaccurate product data. Although there is not a single global UPC database, there are tools available that provide UPC ownership and UPC product data provided by companies. Notes, the internet is filled with websites claiming to be the official UPC database. The data on these websites is completely unreliable. Click here to learn more.
GTIN.cloud® Paves The Way To Trusted UPC Data
Most companies rely on GTIN.cloud® as their primary UPC barcode management portal to address the shortcomings of the available basic database tools. New and existing GS1 Barcode Service members gain access to the GTIN.cloud® portal as part of their membership.
The GTIN.cloud® is the single repository that enables companies to assign and activate their GS1 GTINs, associate product data attributes, upload image links, and create digital .eps (printer-ready) barcode files. Most importantly, all data is validated by a GS1 Consultant prior to publishing.
All UPC (GTIN) data entered by subscribers is searchable from the website. Search results not only display all the product information entered by the brand company but also displays the company’s UPC Company Prefix certificate. This extra validation is used by Amazon and global retailers to ensure proper UPC licensing.
Verified By GS1
Many companies that originally purchased discounted “reseller” UPC barcodes were forced to deactivate product listings and correctly relabel their products with brand-licensed UPCs when Amazon and Walmart started using the GS1 Company Prefix validation site, GEPIR. Essentially by entering a GTIN, the tool would display the associated licensing company, if known. The Verified By GS1 initiative expands the company validation component of GEPIR and also conveys six other product data attributes, when entered. Unlike GTIN.cloud, there is not any product data validation done by consultants.
Verified By GS1 is a cross-industry global initiative providing accurate and trusted product data. The global standards agency, GS1, launched this platform in 2024, and has the support of many of the biggest multinational companies.
GS1 UPC BARCODE SERVICES – Call (888)540-6885
Since the inception of the UPC, Bar Code Graphics has been working with retailers, manufacturers, and global numbering authorities. GS1 standards enable companies to properly identify their products so they can be sold in stores worldwide and online. Our GS1 Barcode Service includes one-on-one support from an assigned consultant who facilitates the entire process of obtaining GS1 Company Prefixes (when necessary), UPC/GTIN management, and marking your products/shipments with compliant GS1 barcodes. In addition, verified printed barcode labels and/or high-resolution digital barcode files (.eps) are included. For an overview of the entire GS1 UPC process, please visit http://www.gs1-us.info/gs1/
